Tag: Digital marketing
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Using Influencer Marketing To Help New Companies Take Off
Influencer marketing takes advantage of the reach of an influencer who has a strong brand reputation and a large following. You can use an influencer in your niche to endorse your product, support your brand, or create content that markets your products or services. Influencer marketing is effective not just for mega-brands but small businesses…
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Digital Marketing Trends: Top 2020 Trends For Small Businesses
2020 has arguably been the most challenging year on the global economy in all of human history. The results aren’t in yet as we still stand amid international lockdown measures and grave uncertainty about the post-covid19 world. If there anything of a silver lining to the economic situation, it is that it offers small businesses…
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Why is SEO so Important for Digital Marketing?
Search engine optimization, or SEO, plays a pivotal role in the success of any digital marketing campaign. SEO will bring a website to the top of a search engines’ rankings, increasing visibility, relevant traffic, and conversation rates. All of this is achieved through accurate use of SEO practices to suit search engines algorithms. What is…
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Is there mileage to be had from taking your business onto the internet?
People who have been in business for a long time will often ask if it is worth creating a digital platform for themselves. It is a good question to ask, especially if the company is a small one-person operation that is very locally focused. The truth here is that community newspapers may be the way…
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Four basic steps for taking your business digital
If you have been in business for a long time, you’ll know that you are constantly having to change and adapt your business model and marketing campaigns in order to stay current and up to date with the times. It is a constantly changing environment and if you don’t keep up you will fall behind and…