One of the reasons why WooCommerce has become so increasingly popular is because it boasts such a long list of extensions. Ultimately this means much more flexibility empowering you to create the perfect store for your niche.
Though, where do you start? Which plug-ins will plug the gaps? Which ones will you make you feel as if you just want to pull the plug? Let’s face it, some plug-ins just do not offer enough functionality. So, to help you get it right from the start, here are seven super WooCommerce plug-ins, in no particular order, that you can use to build your website, market your products and fulfill your orders.
Omnisend
Omnisend is one of the first plug-ins that you will want to get. This comprehensive software solution is perfect for a small or medium-sized e-commerce business. Their free plan is ideal for those businesses that are only starting out and will be sending fewer than 15 000 emails every month. However, if you need to send more emails or would like to use advanced features, their Pro plan will cover your marketing needs.
In fact, you will not really anything more than this tool as it will help you with all your tasks, whether it is simply to gather the contact details of customers or more advanced marketing automation and segmentation. It also boasts instant messages, retargeting tools, social media and text messages to help you put your omnichannel marketing plan into action.
On top of that, what makes Omnisend so great is that it also has copywriting and pre-made designs for when you get stuck. This means that the only thing that you need to do is set up your workflows.
ReferralCandy
ReferralCandy lets you create a referral programme on your website that will deliver results. With the help of this plug-in, you can coordinate cross-channel promotions, distribute gifts and discounts automatically, and keep track of the shares of your customers and their engagement. Then, using the data-driven insights offered, you can also reward your most active referrer.
Getting a new referral remains one of the sweetest things! With a good referral programme, you will not only be able to welcome new customers, but you will also keep your current customers happy.
WooCommerce Extra Product Options
If you would like to give your customers more options, this plug-in is the answer. With WooCommerce Extra Product Options, you can offer extra product options to your website visitors as well as adjust the prices based on which product variation the customer has picked. The best part is that its interface is really easy to use and understand! Also, as it is compatible with many other WooCommerce plug-ins, the chances that you will encounter issues are very slim. Though, if you do get stuck, their support is rated highly.
SEMRush
You can have the best marketing team, but without paying attention to SEO you will not be able to take your business to the next level. SEMRush offers everything that you will need for SEO, making it great for more advanced marketers. This tool lets you list the top organic keywords, audit your backlinks, track your position and even scrutinise the marketing strategies that your competition is using. Plus, it also boasts advanced analytics that will help you to improve your marketing strategy. The only drawback is that it is quite expensive.
Yoast SEO
If SEMRush does not fall within your budget, Yoast SEO (which is one of the most popular tools on WordPress) is a good alternative. With the help of this SEO tool, you can optimise your website for the different search engines and give the readability of your website a boost too. Their free plan will help you to optimise your website for one keyword, while for a fee you can get full support, pointers for internal linking and unlimited keyword optimisation.
ShipStation
If you are searching for a shipping software solution that can help you with your e-commerce fulfillment, be sure to check out ShipStation. What makes this comprehensive tool so great is that it boasts a very impressive tool network which means that it will most likely be integrated with the channel that you are currently using. It also enables you to modify things like your shipping labels and notification messages. Overall, it is very reliable and, therefore, you can rest assured that your orders will arrive at the right destination.
Veeqo
Veeqo is ideal for businesses that sell on different channels like Etsy, eBay and Amazon. In short, with this plug-in you can consolidate your shipping, inventory and orders helping you to streamline your management. With the help of Veeqo, missing orders will become a worry of the past. The only drawback is that it is a bit expensive, especially if you are only starting out.